Smart watches haven’t been around for so long, really. If you stop for a second in today’s world you’ll see it’s not been that long time away when you first read in your favorite tech-news website (probably on your phone while riding the bus or the subway to work) about the first smart watches coming out.
Still, since technological gadgets and consumers seem to evolve (or update) so often, we can say we already have our share of experience in order to start debating about their success – or not. In these last three to five years the first attempts and prototypes of smart watches have been around, and lots of people all over the world have been using and trying them with all sort of conclusions and opinions, and even with brands having time to improve some of the previous models and re launch them, or launch new ones.
Smart Watches trend – Wearable Technology at its best
Every day smart watches are looking like something else but themselves. At first they were able to perform a few basic functions such as calculations, mini games or translations; nowadays they can run more and more mobile applications (including an accelerometer, thermometer, altimeter, barometer, compass, chronograph, diving equipment, mobile phone, GPS, graphical display, speakerphone, calendar, clock, etc.).
Wait a second. Doesn’t it feel like someone was talking about your phone? If you double check, we even said the word “clock” in the last place, and it doesn’t even look odd when you look at it again.
What are the options?
Among the most renowned options to enjoy the benefits of a smart watch, when it comes to brands, these names probably ring a bell or two: Sony (with its Sony Smart Watch), Samsung (with the Galaxy Gear, and it’s newer version Samsung Galaxy Gear 2 Neo), Motorola (Moto360), Apple (Apple Watch), LG (G Watch LG).
These are some of the hippest options you have available if you are looking for a smart watch, but again, look at the brands: doesn’t it feel like checking your pockets or backpack to see where your phone, tablet or computer is?
What time is it?
In 2018 a fair amount of almost 6 years will have passed since the first commercial outbreak of this new technology –should we say adaptation of old technologies to an even older form of technology.
Sales have not been as big as expected – tepid, we could even say. In fact, for that time the whole smart watches market will be valued in $10 billion (according to a Citi Research report led by Oliver Chen). It is expected that around 5 of those ten billion, will be composed of people migrating from the use of a traditional watch to a smart watch; the other five is expected to come from trendsetters who don’t wear watches nowadays.
There might be a lot of reasons for them not to have been a great commercial success, and we can imagine a few. The more obvious problem should be their price. The average smart watch is sold at $189, while only 14% of United states consumers are willing to pay over $199 for one; this number might even grow a bit and settle in $330 though, especially since the launch of the Apple watch not long ago.
But, besides price there are other problems that smart watches need to solve, like interfaces or autonomy. What they need, basically, is to be more a solution and useful for everyday life than a problem and a “fun” gadget to have a play with (and a quite expensive one, by the way).
Same place, same time
We are still not used to a guy on the street looking at his smart watch when asked for the time. He usually looks at his phone, and that’s not even that often since we usually have our own phone with us (don’t we all do have a phone?), which, by the way really is useful, if not fundamental for our everyday lives.
So, could we suppose that smart watches are going to stay at the shadow of Smartphone’s’?
Well, most probably yes. Smart watches are going to have to be smarter than its predecessors in order to survive them. Just as always in the story of the evolution of mankind; and we wouldn’t dare to argue with Charles Darwin about it.